- Thailand’s robust tourism recovery is expected to continue with its upward momentum in 2023, driven by an influx of Chinese tourists. China’s abrupt zero-COVID-19 policy shift provides strong tailwinds for Thailand’s tourism sector, benefitting consumer companies such as Thai Beverage.
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No more zero-COVID-19 policy, welcome Chinese tourists back to Thailand.
- China ended most of its nationwide zero-COVID-19 policies in a bid to boost its economy and transition into COVID-19 endemicity. After three years of self-isolation and strict lockdowns, China lifted domestic quarantine restrictions and also relaxed domestic and foreign travel guidelines, whereby inbound travellers are now able to enter the country quarantine-free.
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- Thailand initially re-implemented COVID-19 travel restrictions such as requiring proof of vaccination for incoming foreign tourists. This was in response to the upcoming surge in Chinese tourists and the ongoing COVID-19 wave in China. However, Thailand has reversed its decision - incoming foreign travellers, including Chinese tourists, now do not need to show proof of vaccination. The only requirement for foreign tourists would be a US$10,000 travel health insurance if they were to return to countries that require a negative PCR-test pre-departure, such as China and India.
- We reckon that this would not deter Chinese tourists from revenge travelling, which benefits top destinations for Chinese tourists such as Thailand.
Longer stays but higher fees.
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