First published in Business Times on 13 October 2020 Companies with a robust and ethical culture in place are better equipped to deliver superior performance for their stakeholders and gain the market’s confidence. The Monetary Authority of Singapore (MAS) last month issued its Guidelines on Individual Accountability and Conduct, which contain measures that financial institutions (FIs) should put in place to “promote the individual accountability of senior managers, strengthen oversight over material risk personnel, and reinforce standards of proper conduct among all employees”. This is very welcome as FIs play a crucial role in safeguarding the integrity of the financial system. Indeed, if trust in FIs is eroded, the entire market suffers and this can have dire consequen