- Gen Z is flocking back to physical malls because they offer a social and immersive experience that digital apps cannot replicate.
- Growing up online, many Gen Z consumers are now seeking authentic ways to connect with friends, explore trends and express themselves offline. The malls provide a walkable place to discover brands and create content through experiential interactions. This shift reflects “digital fatigue”, which drives a renewed appreciation for genuine physical experiences and spontaneity.
Patronage by Gen Z drives higher occupancy and sales psf.
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- Malls focus on experiential tenants, such as entertainment venues, food halls, fitness gyms and pop-up stores. Retailers also embrace bold visual designs and “instagrammable” spaces that support content creation and self-expression.
Retail properties in recovery mode.
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- CBRE expects rent growth to remain above trend at 3.1% per year over the next five years. Grocery-anchored open-air strip centres are expected to outperform in occupancy and rent growth due to limited new supply and tight occupancy.
Organic growth from new store opening.
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