Core Liver business remains the primary growth engine, with the removal of streamer exclusivity expanding creator supply, and improving content diversity. Combined with in-app engagement features and monthly events, this strengthens streamer retention, boosts user engagement, and supports monetisation growth across Japan and Taiwan.
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Key highlights
Strategic initiatives in Liver
17LIVE has undertaken several changes in strategy to raise Liver streamer activity and user engagement.
Remove exclusive streaming. In early 2025, 17LIVE abolished its exclusive streamer contracts to broaden creator participation and enrich content diversity, ensuring a deep content pool that supports longer user engagement. This open-streamer approach has attracted new creators while encouraging legacy streamers to return, strengthening retention amid competition.
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B2B driven live-commerce. 17LIVE is expanding its live-commerce segment to create additional monetisation streams by integrating branded campaigns and products into streaming events. Positioned as a B2B-driven business, the platform leverages its expertise in event execution, content coordination, and project management to efficiently support small and medium-sized enterprises seeking overseas exposure. Looking ahead, Live-commerce and secured commercial contracts are anticipated to boost Liver’s revenue growth. In addition, ARPS (average revenue per streamer) is expected to become a key performance metric, reflecting the company’s focus on empowering streamers as the core content engine, strengthening creator–user relationships, and driving higher monetisation.
Revenue diversification from V-Liver expansion.
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Above is an excerpt from a report by Phillip Securities Research. Clients of Phillip Capital may be the first to access the full PDF report @ https://www.stocksbnb.com/.
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