We visited 17LIVE’s Tokyo headquarters from 29 Sept to 1 Oct, where we met with senior management and gained first-hand experience at one of its signature offline events - Fist of the North Star.
- Read this at SGinvestors.io -
PATMI catalysts are expected to stem from offline events within its core streaming business, as 17LIVE partners with top streamers across various platforms. Additional upside is from new revenue streams, including its total-solution live-commerce platform and upcoming short drama segment.
Highlights of the site visit:
Streamers returning and offline income.
- Read this at SGinvestors.io -
Following TikTok’s recent price war and subsequent reduction in revenue sharing to prioritise live commerce, 17LIVE’s payout structure is now competitively aligned, prompting top streamers to return to the platform. These creators are drawn by 17LIVE’s strong event-driven ecosystem and supportive community engagement model.
17LIVE has successfully built a distinctive offline-online integration strategy, organising month-long themed events that feature daily online activities culminating in a large-scale offline finale. This approach not only strengthens community engagement but also enhances monetisation through sponsorships and commercial partnerships.
With a first-mover advantage in organising large-scale offline events, 17LIVE is positioned to benefit from upcoming flagship initiatives, including a November event featuring Japan’s top 30 streamers and major sponsors. ROI for such events is usually ~ 200%.
Additionally, 17LIVE expects to generate ~US$1mil in partnership revenue in FY26e through collaborations with established brands such as KFC, where themed campaigns—like the Christmas livestream contest— offer winners the opportunity to appear in KFC’s national TV commercials.
Entry into live commerce.
Read more at SGinvestors.io.
Above is an excerpt from a report by Phillip Securities Research. Clients of Phillip Capital may be the first to access the full PDF report @ https://www.stocksbnb.com/.
