What Are “Affordable Luxuries” – And Why Are Millennials Buying Them?
Born between 1982 and 2000, Millennials represent the first generation of people reaching adulthood in the early 21st century and have grown up with the Internet and other technologies. The differences between Millennials and the generations that came before them (Gen X, Baby Boomers) have been discussed extensively, and they are often seen as being entitled and debt-ridden because of their spending habits. Millennials already make up the largest segment in the population, and increasingly more of them will be your colleagues, customers and even employers. Understanding how they think and behave is critical for any person or business wanting to remain relevant in the future. One trend that seem to baffle non-Millennials is “affordable luxuries”, where Millennials are