- NIO (SGX:NIO) is the first Chinese smart EV maker to break into the premium car segment, which is currently dominated by global auto brands. NIO has made remarkable achievements within a short period since commencing its premium smart EV business in 2016, with accumulated vehicle sales reaching 260,000 units. NIO’s vehicle ASP at over RMB300,000 per car places it in direct competition to incumbents, especially the premium car makers. NIO has an in-depth understanding of the Chinese consumer market and culture, car buyers’ preference, and has put in place a competitive pricing strategy.
- - Read this at SGinvestors.io -
- - Read this at SGinvestors.io -
Leading the pack in innovation with its BaaS and potentially ADaaS.
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